General Sportwear Co., Inc. is a leading manufacturer and importer of private brand denim jeans and woven bottoms. With over ninety years of experience in the apparel industry, we attribute our success to an ongoing commitment to design, quality, and service. General Sportwear Co., Inc. was founded in 1927 by Louis Rosenstock in Ellenville, New York. In 1951, Louis opened the first of eight sewing factories in North Carolina. In the late 80's, General started sourcing finished product all over the western hemisphere to supplement its internal production. In 1993, General opened Fivaro, a modern sewing facility in Honduras. Over the next five years, the sewing was expanded, and a cutting room and laundry were added. In January 2007, General opened Sincotex, a first in class cut and sew facility in Nicaragua. In January 2010, General moved all its cutting and sewing operations from Honduras to Nicaragua and converted Fivaro into a state of the art laundry and dry finishing plant.

General offers one stop shopping to our customers by providing cutting edge designs and category specific sourcing capabilities. While our factories in Central America are ideally located for chase buys and replenishment programs, our network of factories in Southern and Northern China are first in class at fast fashion, embellishments, and specialty fabrics. This diversified, dual hemisphere sourcing network sets General apart from the competition as a leader in both flexibility, pricing, and speed to market. General owns and operates its own distribution center in Zebulon, North Carolina and our headquarters and design team are in the heart of the New York City Garment District.

General Sportwear is still owned and managed by the Rosenstock family, whose commitment to design, quality, and service is just as strong today as it was over ninety years ago.

General is committed to treating our customers, co-workers, and suppliers with honesty, fairness, and transparency. We are equally devoted to our environment and community through sustainable practices and charitable contributions.

We create an environment where principals, management, and associates work together to problem solve and improve efficiencies throughout the workplace.

We are constantly striving for perfect quality through continuous improvement of our processes throughout our entire supply chain.

Safety and Health Responsibility
We operate all our facilities with the utmost regard for safety and health concerns.

We conduct our operations with careful consideration as to what impact they are having on our environment.

We are committed to improving our communities by actively supporting local schools, hospitals, and charities.

We are a forward-looking company that thrives on change.

We are continually evolving and modernizing our capabilities so we can create an amazing and innovative product.

We utilize real time transparent information to drive efficiency and speed to market.

We rely on our past experiences to drive our future initiatives.