General Sportwear Co., Inc. is a leading manufacturer and importer of private brand denim jeans and woven bottoms. With over ninety years of experience in the apparel industry, we attribute our success to an ongoing commitment to design, quality, and service. General Sportwear Co., Inc. was founded in 1927 by Louis Rosenstock in Ellenville, New York.

General offers one stop shopping to our customers by providing cutting edge designs and category specific sourcing capabilities. General owns and operates its own distribution center in Zebulon, North Carolina and our headquarters and design team are in the heart of the New York City Garment District.

General Sportwear is still owned and managed by the Rosenstock family, whose commitment to design, quality, and service is just as strong today as it was over ninety years ago.

General is committed to treating our customers, co-workers, and suppliers with honesty, fairness, and transparency. We are equally devoted to our environment and community through sustainable practices and charitable contributions.

Teamwork
We create an environment where principals, management, and associates work together to problem solve and improve efficiencies throughout the workplace.

Quality
We are constantly striving for perfect quality through continuous improvement of our processes throughout our entire supply chain.

Safety and Health Responsibility
We operate all our facilities with the utmost regard for safety and health concerns.

Sustainability
We conduct our operations with careful consideration as to what impact they are having on our environment.

Community
We are committed to improving our communities by actively supporting local schools, hospitals, and charities.